Rest ALL is strategy

There aren't many things in this world which have the potential to piss me off. But our class sessions in the strategy course are an exception. I enter the class with a clear perspective and many specific questions. I come out with a more confused outlook and unanswered questions. I wonder how can one be so flawed in data, eccentric in reasoning, untouched by reality, erroneous in approach yet conventional in ideas. I wonder how can one be so superficial in understanding the basics of some well debated articles, yet take the articles on its face value and not objectively evaluate it. I wonder how one can speak with so damn confidence though his statements are based on nothing but intuitiveness rather than following a particular approach, and the utter convictions shown during defending one's intuition have been rather exemplary, though unwarranted.

Management strategies haven't been drawn from models. The models have been based on successful strategies. However, till date academia has used lag indicators to assess the successful strategy. i.e. Once a strategy has resulted into success ( read success in financial performance), then its is ATTRIBUTED to a no. of factors such as company's strategy, leadership, work culture and other crap. But our artful learned writers intentionally and at times unintentionally, tend to write as if this factors have contributed to success ( in terms of financial performance). This HALO EFFECT ( dekha....i know OB, though I missed the top grade by a fraction of a mark) of judging whether a strategy and other factors were good or bad from the financial performance has created much disservice to the field of management. Cisco for example had heaps of praises about its work culture and strategy in the late nineties when its financial performance was good.. great leadership, great work culture, truly innovative, fantastic marketing strategy.. Come 2001..the financial performance dips ...The people who earlier defined its leadership as charismatic termed it arrogant, the work culture which was praised as innovation driven suddenly became 'uncontrolled chaos'..and so on, though nothing had really changed in Cisco's way of functioning. Analysts and theorists' ability to fit examples to their own intutive theories, which have been the result of their figment of imagination and skewed research, deserves a salute. Tata Motors was criticised in 2000 when it registered huge losses , but suddenly became the epitome of best practices for many business writers in 2004 when its financials improve. The so called learned writers are supposed to define what contributes to a successful strategy, but they in hindsight or at times intentionally rather evaluate the factors as 'good / bad' or 'successful/not successful' by attributing financial success to them.

Also, many a times people try to classify their strategy or rather force fit their strategy into a particular model to articulate it better. 40 years back some great genius said ' The only two ways an organization gains competitive advantage is either cost leadership or differentiation leadership. Over the next f*king 40 years, people came out a myriad of other ways of establishing sustainable competitive advantage, say penetrating distribution channels, focussing on a narrow group, innovative marketing, counter culture trends, quality focussed...but some idiots try to force fit all this strategies under the same headings of 'cost leadership' and 'differentiation leadership'....Seems as if the wave of making 'complex' things 'simple' has been overstretched too far.

And we bunch of idiots derive our understanding from such super idiotic stuff.....

Let clear thinking prevail. Amen !!

PS : That you are right and those Porter & party are wrong is not too strong an assumption to make, provided you first fully understand what Porter & party really meant ....

PSS : The only thing that matters is 'money today' and 'more money' tomorrow. 'Rest ALL' is strategy - the only thing I wrote in my diary in the last strategy class.

PSSS : oops...cudn't bring out all my frustation in French....( m yet to learn any French abuses..faculty ne sikhaya hi nahi inspite of innumerable requests)...but the next post for sure gonna be in French.....sacchi...

merci